Many different and innovative electronics are available in the markets. Brands work hard to offer customers better value than rivals. Among the most productive methods, custom packaging stands tall to affect the said marketing objective.
What does your brand have that others don’t? Why should customers swear by the shopping experience provided by your brand and not alternatives? Well, the answer to this question depends on what you offer as an addition to your products; the packaging of course!
Reduced conventional brand promotion techniques have made it really important to concentrate on modern branding platforms such as the electronics packaging boxes. These are truly one-of-a-kind marketing tools that have emerged victorious in elevating sales and putting your brand image on the consumer market map.
What is customized packaging?
To fairly judge the value of customized boxes, one has to first understand what they are.
Have you seen brown plain packaging boxes? We bet you have. Do they lack something that modern boxes have? The bland box covers don’t provide much insight into the business selling them. Over the years, retailers have figured out the functions of custom-made boxes. These include:
- Cut-out box measurements that fit-to-size.
- Creative box formats comprising shapes, seals, and extra add-ons.
- Clear branding components like the brand title, logo, and more.
- Conveying marketing content to the maximum potential customers.
- Keeping the fragile electronics safe and functional.
This is just the tip of the iceberg! There are numerous other box elements that make them absolutely necessary for your brand. Intrigued as to what are these? Scroll down to know more.
Get the best with custom electronics packaging
When thinking of extending the branding vibes to the target customers, the foremost task is to have inclusive packaging that is everything the brand stands for and believes in. This is because customers take the brand at the face value. And everything that the brand puts on its boxes contributes to how the customers perceive the brand and its products.
Here are some reasons you should care about the look of your boxes.
Made from desired elements
The boxes are crafted from scratch. It means that you have the freedom to have them made from the desired materials such as recycled stock paper or eco-friendly materials. Businesses have become conscious of their packaging and invest heavily in sustainable methods and resources.
Picking standard boxes may not give your business the power to project the brand as you wish the customers to perceive it. These boxes may also not come in suitable protective gear and measurements.
As an electronics seller, you have to carefully design the packaging to secure your contents in their best form. Broken or mutated products would discourage future sales growth. Your customers expect to receive their orders in original conditions and custom packaging is the only way to achieve this.
The boxes are heavy at times. Certain electronics like LEDs and home appliances weigh considerably, making handling quite risky.
A good way to alter the fate of your products is to include protective linings, fillings, custom inserts, and handles on top. Certain popular brands also use custom seals and tapes to reflect branding as well as secure the contents.
Other custom box components can include window cutouts, die-cutting, foiling, and embossing to name a few.
Creative additions like these and more add better value aesthetics to the brand image. Customers love seeing their shopping coming in enticing boxes that look good while working effectively to protect the electronics inside.
Ability to be personalized
Mass production and marketing have made monotonous box appearances redundant. These are not enough to engross viewers. Customers are today looking for personalized branding; one that is aimed at a specific customer demographic.
Things like welcome handwritten messages or customized thank yous are all appreciated by customers. Certain brands also allow customers to personalize their gift boxes by addressing the boxes to people’s names, etc.
A buffet of custom options like picking the right fonts, colors, effects, graphics, and more gives a unique outlook to the brand image. This helps in generating long-lasting customer loyalty.
Effective sales impact
Unlike other marketing tools that don’t offer an immediate or assured influence on sales, custom printed shipping boxes have a profound effect on customers’ choices.
The boxes are seen by a huge number of customers. They travel to different locations or are displayed at retail racks 24/7. They powerfully exude marketing content and expand brand awareness. Customers remember their go-to brands by their signature designs and brand logo that they repeatedly view at various retail hotspots. Even new brands have the scope of being retained by customers when they see consistent marketing elements on multiple branding outlets.
Recent customer studies have proved the worth of branded boxes in escalating business sales revenues. Over 55% of customers prefer buying again from brands that offer custom-made packaging boxes. Another poll revealed that 65% of buyers think that branded boxes offer better value for money.
All these stats indicate the importance of branded electronics boxes. Your brand needs to appear in the online unboxing videos to let customers trust the business and encourage repeat orders. These videos don’t cost anything extra while work to expand the customer base.
Did you know that only about 75% of energy is required to craft packaging boxes from recycled materials? Modifying the box dimensions also saves on using extra stock paper. Almost 55 % of all cardboard and corrugated boxes are reused for making more boxes.
Customers attach a lot of worth to sustainability these days. If your custom packaging tops their expectations and fulfills the environment-saving criteria, then you are well in place for receiving inflated sales revenues.
Saving on the material costs, investing in appropriate protective gear, and making boxes for the specific products enables cutting costs whether through fewer customer complaints and/or production overheads.
Your custom electronic boxes are your best chance to stand tall amongst the competition without having to empty your pockets.