What Is Tiktok? A Marketers Guide To Brand

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Fuzzy images and noises in the background are not what users want to see (unless you’re a recognized influencer that’s being watched for the content, not the quality). This does not mean that you have to buy high-quality, expensive cameras, lights, and microphones – just do your best. TikTok is popular with teenagers and young people, and this format is very common among the younger generation. To achieve a greater effect, you can and should work on the sound, focusing on it. Such videos steadily gain a large number of views and are displayed in recommendations.

It’s therefore possible for brands from non-mainstream industries to use the app for digital marketing; all they need is lots of humor and creativity. A great way to leverage TikTok is by engaging with the influencer community. Because influencers have a solid understanding of the platform, they can transform stiff brand messages into fun and creative videos. This type of marketing is particularly effective at opening your content to a new audience and boosting brand awareness.

Perhaps the biggest difference between TikTok and other social networking apps is that popular hashtags tend to favor trending challenges, memes or other repeating formats. Current events are borderline ignored, as TikTok isn’t so much a platform to discuss what’s going on in the world. It’s where people go to have fun and be creative, without the stress of the 24/7 news cycle. The technical mechanics of TikTok are similar to every other social network, however. Read more about https://www.veloceinternational.com/general-social-media/why-tiktok-is-the-best-platform-to-promote-your-creativity-and-your-online-persona/ here. It has opportunities to follow your favourite accounts, ‘like’ and comment on posts and search using hashtags.

But succeeding on TikTok relies on creating exciting content — so prepare to put your creative hat on and experiment with new formats. Between challenges, duets, likes, comments, and shares, there are plenty of ways to engage with other TikTok users — even if you don’t know them. Try to come up with videos, challenges, or duets that aim to interact with others.

Branded Hashtag Challenges might be organic as well as sponsored. As you familiarize yourself with the platform, resist the urge to replicate what other brands are doing. After all, part of getting to know any new platform is trying unique things that are tailored to your brand and your goals. To do this, enlist the help of creators already excelling with TikTok marketing andexperiment together to find what works.

With music as such a foundational element, they offer a royalty free commercial music library that are pre-cleared for use. While Gen Z might not be important to your B2B business from a sales perspective, brand awareness or employer branding could be a consideration. If you want to raise brand awareness and have younger people invested in your brand’s culture and values, TikTok is an unparalled way of doing it. Our creativity powered by data intel leads to your sales growth.