Remember that 1-2% of engagement is a minimum for working with someone. One extremely easy way to offer leverage in a real and tangible way is by offering other accounts your bio link. On Instagram, the only place you can put a live link is in your bio. This is vitally important if you’re running any kind of sales funnel, but it’s also an extremely useful tool when trying to grow your follower count. When you’re just starting out, it can be a little intimidating to ask other accounts to do a shoutout for you, but the benefits really do outweigh the costs. Having a large account shout you out will do more for your follower count than anything else.
Sony has previously used 30 influencers to promote Xperia Z5 phone, which resulted in a reach of 17 million people. While most brands won’t see this high level of reach, you will likely see a positive uptick. For example, Indian millennials are considered to be more price-sensitive than their US counterparts, so this would need to be taken into account when creating your campaigns. What works in one country won’t work in the other, so you need to look at localization when it comes to building your marketing messages. You can use these insights to identify the niche millennial segment that best suits your brand.
Instagram Stories allow users to post at a higher frequency without overposting and clogging up their main feed. Read more about buy IG Auto likes here. Stories usually feature less-polished, more organic images and videos. Like Snapchat Stories, your Instagram Story disappears after 24 hours.
Location hashtags.These might include the city, state, region, or even shopping mall where your business is located. Local businesses can take advantage of these hashtags so they can connect with local users who might become customers. Type a hashtag into Instagram’s search bar, and it shows you related hashtags to add to your list.
On the quest of achieving greater brand awareness, the more value you can add to consumers’ lives, the more likely they are to remember you, recommend you, and hopefully become customers. Alala who offers their customers 20% off of a purchase when they refer a friend who also receives 20% off. For Alala, it’s a way to mobilize their brand evangelists to spread awareness and earn new customers, too. One way to achieve brand awareness through the coveted word-of-mouth marketing is to help your loyal customers be your best advocates.
Wherever you decide is the right place for you, ensure it’s of the highest standard and a great representation of your brand. If it’s a physical location, your store design must be easily accessible, clean, and aesthetically pleasing, and your staff must be pleasant and helpful to customers. Likewise, if you choose a digital option, be sure to invest in a good user experience to make sure usability, design, and security are up to scratch. The first element of the marketing mix is the Product, which makes sense as marketing exists to promote the sale of goods. Thus, Product is simply any goods on sale, ranging from physical products like a mobile phone to an experiential product like a ticket to a concert or even a service like window cleaning, for example.
Essentially, weaknesses are what stands in the way of you reaching your full potential. Some weaknesses are out of your control which is unfortunate, but some are easily fixed. Defining your strengths shows you and your team what you’re really good at; where you surpass others; why you deserve your place in the market and continued success. A confident brand means that consumers will see you as strong and trustworthy, meaning that you will likely gain their continued custom. This powerful, self-assured brand personality not only helps to retain current customers but also draws in new ones.