Dos And Don’ts For Marketing On Instagram

Platforms like Instagram democratize video publication, letting users with various levels of video quality get their work out there. But, as a brand, you need to present your best creative to make a good impression on your audience. Fortunately, modern technology makes high-quality video creation pretty accessible. A 2020 study by Social Insider found that carousel posts get the most engagement out of any other format on Instagram. On average, they get a staggering engagement rate of 1.92%. Instagram ads have plenty of metrics to track to help you understand how they perform compared to each other.

Tracked URLs also help you better understand the amount of traffic Instagram is driving to your website. Instagram bios have a 150-character maximum, so your goal here is a direct, concise summary of who you are and why people should follow you. Tell your audience about your business using a hint of personality. Instagram bios aren’t searchable, so don’t worry about keywords or hashtags . After you’ve set up the basics of your Instagram account, it’s time to optimize it. Follow these steps to create a profile people will want to see on their news feed every day.

It becomes this flywheel of just building a decent community that are hearing from you in multiple ways. They’re seeing you in the group, hearing you on the podcast, and seeing your newsletter as well. There was nothing there for a while, but fairly quickly, six months is reasonably fast, it was a pretty engaged group and had lots of stuff going on. You’re helping someone out, but you’re gaining value at the same time, and the whole community is winning as long as things keep moving up. I have this giant water bottle next to me that people can’t see while they’re listening to this, but it’s 1.5 liters. It’s almost what you need to drink in a day, so my idea is just to put it down and have it finished by the end of the day.

Are you looking for more sales and leads but have no idea where or how to start? Get help from our world-class marketing experts in a free consultation call. Below is a sample message you can use to direct message an influencer to inquire if they promote posts. You want to find the best days you get the most engagement and try to promote your posts on those days. If you have a business profile on Instagram then you have access to Instagram’s analytics. If you don’t have a business profile page then you can search “Instagram analytics” in the app store or Google Play store.

Like with regular posts, if you’re using Instagram Stories for business, it’s good to post a mix of informative, fun, and promotional content. Read more about buy Insta Followers here. In a world where attention is getting more and more scarce, getting your followers to engage with your videos can be pretty difficult. But one way to improve your chances is to pick a stellar cover photo. The meal delivery service often shares loveable video content that’s relevant to their target market and provides value to them. Whether you’re launching a new denim line or a skin care business, the ability to share several product photos in a single post is perfect for driving interest and, ultimately, selling.