Take it one step further by creating opportunities for your followers to connect with your brand on a deeper level. This can be inviting them to participate in discussions in the comment section, answering fun “This or That” quizzes, creating polls, answering Q&As and doing live videos. Having a strong social media presence also allows you to better understand your audience. “A social media channel has no presence if there is no audience who values it. Use social media to listen, monitor, and analyze your audience behavior,” said Wu. “That information will allow you to gain consumer feedback, improve new or existing relationships, and expand your brand’s social presence.”
Tools like Canva, Cello, and Venngage can be used to create jaw-dropping graphics. Based on your promoting channel and post theme, they offer hundreds of templates to get you started. Bob Heilig initially engaged his audience by talking about topics he was passionate about before he started selling anything. Additionally, 67% of people who viewed live videos are more inclined to purchase tickets to an event after watching a live video or a similar event.
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Whereas a basic social media presence was simply a box for brands to check in the past, today, the way brands leverage social media can profoundly impact the overall success of their business. Be data-driven and use your social media management platform of choice to selectively invest in posts with the highest potential to drive results. Even when it comes to paid social, outside of D2C (direct-to-customer) and e-commerce, it can be difficult to measure how much value your paid ads are returning. About 2 years ago, Google introduced business accounts where businesses can post images about their products, services, and events. Read more about buy TikTok Likes here. These posts allow businesses to control how they look in Google searches and to boost their ranking.
They carefully schedule all the activities they have to juggle, including social media posts. They also regularly plan to ensure the alignment of their social media goals with business goals. It’s also important to know that different platforms attract different users. Knowing what social channels a company’s target audience is on enables them to choose which channels to invest time and resources into. A lot of time can be spent on social media campaigns to ensure they are effective. Marketing teams also need to constantly fill the calendar with new content and respond to inquiries.
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This is an often overlooked resource, but getting your key people to write down a list of FAQs helps give you an understanding of what your audience is asking about. Workflow App Builder Improve efficiencies, cut costs, and save time with a custom mobile app for business workflows. No matter how you measure them, it’s important to have a process in place to improve them. Run contests and events that encourage your followers to get involved. Learn how people use certain hashtags and create content around those topics.
So, service businesses and B2B product businesses tend to get better results on LinkedIn than other platforms. If you’re advertising on Facebook Stories, a photo can be viewed for six seconds, while a video can play for up to 15 seconds. On the other hand, Instagram Stories ads can be up to 120 seconds long, whether you’re using photos or videos.
“The ability to know your audience so deeply to where you understand what captivates their attention and pair that with content that provides value in that moment is a recipe for success.” Take time to go over your analytics to see what worked and what didn’t work. Maybe all of your early morning posts did really well and your mid-afternoon posts totally flopped. Or one type of visual content or messaging had higher engagement than another.