The number of popular social platforms alone poses enough challenges – not to mention the ever-changing landscape of app-specific features and trends. This means you can’t expect to find success on TikTok through routine sales pitches. While the app is highly accessible since users only need a smartphone to upload content, if you want to make an impact you’ll have to get creative with your marketing tactics. For brands that traditionally run on more straight-laced marketing strategies, TikTok might be a challenge (but not impossible!) during the first few campaigns. A brand takeover is the most expensive ad-purchasing option on TikTok.
So while the algorithm is kept secret, you can focus on using these new tools to keep your feed looking fresh for your audience. You can use hashtags to get your videos out to certain clusters, but not as a way to garner views. You’ll notice certain hashtags have seemingly unbelievable numbers of views, which can skew the truth as to how popular they are. A cluster is a group of people that share similar video interests to what you upload. Perhaps they’ve commented similar things on similar videos, enjoy the same sounds, or have interacted with the app in a similar way.
As a service provider, you want to get the most of TikTok’s network advertising service, integration being one of them. Integrate your Book Like A Boss page as a clickable link into your bio on TikTok to get more bookings and promote your business. Follow this tutorial to learn how to add a link to a third-party website in your TIkTok’s bio.
The challenge will show up on the Discovery page to bring you more sales. Moreover, TikTok allows in-app shopping which means that people can buy directly from the app. Remember that the first few seconds of your videos should be attention-grabbing, otherwise, people will just scroll on to the next videos. Another idea is to see how other businesses are selling on TikTok by checking hashtags such as #entrepreneur and #smallbusiness.
By cross-promoting your TikTok video content on other social media channels you can increase your reach and improve your chances of going viral. If your followers are more active on certain days of the week, consider doubling up posts on those days to maximize viewership. Since so many new videos are constantly added to the platform, it’s important to keep feeding the algorithm new and exciting content of your own. Starting this month, Promote is available to help businesses reach more people and grow their community with their TikTok videos. Read more about buy TT Views here. With Promote, you can turn any organic TikTok video into an ad, directly within the app. You can start reaching new audiences, build a following, and drive traffic to your business website.
In this article, we’ll share some proven ways to grow followers on TikTok. The more people know about your business, the higher your chances to see your products tagged with #TikTokMadeMeBuyIt. Challenges are a great way for brands to accelerate growth and reach millions of users. But you don’t have to partner with famous TikTok users to be successful. It’s enough to involve various users from your niche who often comment on your posts. TikTok is a great platform to create a challenge for your followers.
Always look for new opportunities and new ways to evolve your TikTok content. When Aussie comedian Jimmy Rees had a viral COVID-19 video, he turned it into a series called “Meanwhile in Australia”. We’re not saying you should jump on any and all trends; your audience will see right through that. But if a trend is appropriate to your brand and you can do it justice, book yourself a ticket on the bandwagon. TikTok noticed that user downloads went up significantly during the pandemic according to a TikTok statistics, so it’s a more secure marketing channel than anything physical at the moment.
To drive home brand recognition, Brand Takeover ads can also appear as GIFs and images around the app. Plenty of people credit TikTok for getting them through the toughest parts of quarantine with light-hearted content and viral sensations. As mentioned, you should develop a solid strategy to succeed in using TikTok for marketing.
Lighthearted, casual, and silly content is the nature of the platform. Because TikTok videos are short, unpolished, and focus on a hook and not a whole song, you can produce TikTok content quicker. When you take chances with your content AND produce videos more often, you’ll improve every time you post something on TikTok.
However, know that to promote a creator’s videos on your brand’s profile, you don’t need big names. Explore talented creators with a smaller follower base that understand the code of TikTok and can help you create daily content for your app. The best strategy to follow at the moment is volume – so you want to have multiple videos per day at your disposal. Many marketers are beginning to explore the power of TikTok by running influencer marketing campaigns on the platform.