6 Tips for Running a Successful Online Store

Business

Running a successful online store doesn’t have to be a struggle. It’s never been easier to open and maintain a custom eCommerce shop from the comfort of your own home. Here are six tips to get the most out of your online store.

Track Analytics

Tracking your website’s sales and overall performance is a critical way to keep your online store running smoothly and efficiently. Use a tool such as Google Analytics to keep track of your sales week over week and how well your web pages are performing. Utilizing an analytics tool can offer insight into the patterns of your users and how to best engage with your audience to encourage more sales. Maintaining a solid understanding of how your users interact with your web pages can allow you to adapt your website to better suit users’ needs.

Mobile Friendly

Making sure your eCommerce site is mobile-friendly is key to generating more sales and lowering bounce. Most online shopping is done through mobile sites. Regularly test your web pages for mobile compatibility to ensure you don’t lose any mobile customers. If you use a managed WordPress service, you can access a team of professionals ready to help you optimize your mobile site.

Dynamic Web Design

If your eCommerce site is poorly designed, your visitors will be less likely to navigate your pages and make a purchase. Dynamic website design is key to attracting and converting your site visits. If you use an eCommerce platform like eBay or Amazon, you have less freedom to design your site page. However, if you use WordPress and take advantage of an online store builder you can easily design a unique, custom eCommerce site on your own. The Nexcess store builder offers intuitive design features that will help you build your site “without a designer or writing a line of code.” Utilize eye-catching web design elements to draw in your customers and make more sales.

Point of Sale Options

Having convenient and easy-to-use point-of-sale options for your eCommerce site is a great way to improve your conversion rate and make a more accessible online store. Regular credit card payments and PayPal are popular options for online shops, but Apple Pay is gaining popularity, particularly among mobile users. Research which payment systems might be most convenient for your audience and integrate them into your eCommerce site to make it easy for consumers to purchase your products.  

Optimize Your Content for SEO

Search engine optimization is an essential aspect of digital marketing that you can utilize for your eCommerce site. Google and other search engines will rank your web pages for keywords it reads in your site’s content and structure. If you’re not familiar with what keywords your content should be targeting within your industry, use a tool such as Ubersuggest to discover what keywords are relevant for you. If you don’t already have a blog on your site, you might consider increasing your on-site content to rank for more keywords and increase your search relevancy. Creating a site blog is also a great way to promote your online store and bring in a wider audience.

Try Various Marketing Tactics

Marketing is an essential tool for eCommerce success. There are tons of creative marketing tactics for you to try including giveaways, promotions, sales, or events. Be sure you have active social media accounts for your business so you can always promote your campaigns and encourage your followers to engage with your brand. Creating marketing campaigns can be a great way to share your messaging and spread the word about your product. You can even partner with other brands to create a co-marketing campaign that could benefit both companies.

These are just a few tips for running a successful eCommerce shop. Getting a great-looking and easy-to-use online store doesn’t have to be a hassle, and maintaining your success is easy with these practices.