Search engine optimization (SEO) appears to be a painless task, but it’s actually a complex process that requires patience, consistency, and the necessary knowledge to succeed. Small business owners are frequently frustrated when their SEO approach fails to provide results.
But we’ll never go on and say, “It doesn’t always work,” because SEO isn’t a game of chance. If your plan isn’t working, there’s probably something wrong with it.
We’ll go through some of the most prevalent reasons why SEO tactics fail.
- Not using an updated SEO strategy
In the beginning, SEO was easy. Simple and common approaches could help Digital Marketing Agencies conquer it. But time has changed so have the SEO methods. With the fierce competition, millions of websites are now vying for the same themes and keywords.
Google’s search engine optimization algorithm is constantly being updated. In this regard, SEO firms are also upgrading their strategies by reducing competition by leveraging long-tail keywords, updating content strategies, and obtaining links from relevant websites.
2. Not setting up Google Analytics
Google Analytics is a tool that allows you to track your online activities. One of the most important reasons to adopt Google Analytics is studying your traffic and making changes that could boost your website’s search engine ranking position. It will help you assess How much SEO traffic you get from Search Engines, where the users are located, Which pages are viewed the most, and much more. It will tell you what works and what doesn’t for your website. If you don’t use Google Analytics to track your results, your SEO effort may fail.
3. Focusing on wrong keywords
If you rely on the wrong keywords, you risk losing the opportunity to showcase your business to the right audience. It would help to pursue both short-tail and long-tail keywords for a well-balanced SEO content strategy. Long-tail keywords are less competitive and simpler to rank for in the short term. So instead of using a short-tail keyword like “SEO marketing”, use a long-tail alternative such as “best SEO marketing strategies”. Also, include the keywords in your headings, meta descriptions, image alt text, and title tags. Make sure you’re using the proper search keywords to target the right customers.
Also Read about: Email marketing can result in the highest ROI of any marketing channel.
4. Poor user experience
It’s critical to provide user-friendly content that targets a particular demographic, but don’t forget to optimize your website and maintain a positive user experience. You can check this by seeing how long users spend on your site before leaving. If most people leave your site within two or three seconds of clicking on it, Google will presume they had a bad experience and rank you lower. The user experience is influenced by various elements, including the loading speed, the colours used, the graphics and images being used, and mobile optimization. Avoid utilizing images that slow down your website’s loading, eliminate duplicating content, and make sure it’s simple to navigate.
5. Too competitive niche
Besides using the best SEO agency in bangalore, you should also look into the competitiveness in your niche. Naturally, ranking on the top page becomes more difficult if you are in a highly competitive industry. Popular keywords tend to be very competitive. As a result, the keywords that typically convert well into actual customers will draw competitors. If this is the case, be consistent, make some periodic changes to your website, and develop a strong content strategy to help you stand out. Once you’ve established a loyal following, you won’t have to worry about producing new leads all of the time.
Using the right team for SEO marketing is also very important. There are many digital marketing agencies around you, and picking the best from those could be tricky. With the most strategic SEO marketing methods we deploy, Brand Stories is one of the most trusted digital marketing agencies in Bangalore, where you can see your business start to flourish in no time.