In a world where people are bombarded with an average of 5,000 ads daily, ensuring that your product images stand out from the crowd is more important than ever. After all, even the most beautifully designed website will fail to convert if the product images are lackluster. If you are running an online store, it is essential to have high-quality images on your website. Not only do they help to sell your products, but they also give customers a good idea of what they are buying. This blog post will discuss 11 ways to make your product images stand out from the competition. By following these tips, you can create product photos that are both eye-catching and professional!
Use High-Quality Images
This one should go without saying, but it’s worth reiterating that high-quality images make your products look their best online. When selecting photos for your website, be sure to choose images that are clear and free of any imperfections or imperfections. Blurry or low-resolution images will make your products look cheap and turn potential customers away. For example, for area rugs, you should use bright and vibrant images and show off the colors and textures of the rug.
Utilize Negative Space
Negative space is the space around an object in an image. When used correctly, negative space can help draw attention to the subject of an image and make it pop. In product photography, consider using negative space to highlight key features or details of your product. For example, for a piece of jewelry, focus on the intricate details with negative space to make it stand out.
Use Natural Lighting
Whenever possible, opt for natural lighting when taking product photos. Artificial lighting can often result in flat, lifeless-looking images that don’t do your products justice. If you don’t have credentials to natural light (or are taking photos of products that are difficult to move), try using a diffuser to soften the light and reduce shadows. For example, you can place a white umbrella between your light source and the product to help evenly spread the light.
Incorporate People into Your Images
Humans are naturally drawn to other humans, so incorporating people into your product photos is a great way to capture attention and create an emotional connection with potential customers. If possible, include images of people using or interacting with your products on your website and in your promotional materials. This will help potential customers visualize themselves using your products and make it more likely that they’ll take the plunge and purchase. Just be sure not to overcrowd your photos with too many people—one or two is usually plenty.
Use Arousal Colors
Arousal colors are shades that draw attention and stimulate the brain. This includes reds, yellows, oranges—colors commonly associated with excitement and energy. Incorporating these hues into your product images can help make them stand out on the page and grab viewers’ attention. For example, combine a bright yellow jacket against a deep blue background for a stunning effect if you’re selling outdoor apparel.
Create a Story
Your product images should tell a story about your brand and the attributes of your selling item. Think about what message you want to communicate and how you can reinforce that visually. For instance, if you’re selling Office Rugs, develop a narrative to explain why your product is the best. You could showcase a couple of workers taking a break from their workday and enjoying their new office rug in the background.
Use Props
Using unique props can help make your product images more interesting and engaging. Depending on what you’re selling, consider complementing items that can add a creative twist to your pictures. For example, showcase a laptop on top of an office rug to show how the product could be used. This can help reinforce the story behind your item and make it more attractive to potential customers.
Play With Viewpoints
Try experimenting with different angles and viewpoints to make your product images stand out. Shoot from overhead or the side for an interesting perspective. You might also consider using multiple angles in one image to create depth and interest. For example, you could snap a close-up of the front of the product and then add an image of its back to show the customer what it looks like from different angles.
Use Props
Sometimes, props can help customers better visualize how they would use your products in their own lives. Consider adding plants, cups, or other items to
Make Use of Highlighting Tools
Highlighting tools like bevels and embossing can draw attention to the subject of your product photos and make them more engaging for viewers. These tools can also create depth and dimensionality, giving the image a 3D feel. For example, you can use angles to make products appear as if they are coming off the page.
Experiment with Filters
Adding a filter to your product images is an easy way to quickly add a unique touch and give them an extra pop. Try experimenting with different types of filters, such as sepia or black and white, to make your product images stand out instantly. You can even create your custom filters using photo editing software. Whatever you choose, make sure it complements your website’s color palette and overall look. For example, RugKnots, a website that sells rugs, uses vintage-style filters to give their product images a homey and inviting feel. Also use a light pastel filter to give their product images extra vibrancy.
Conclusion
Product photography is vital for any business with an online presence, yet small business owners often overlook it or give it short shrift. Suppose you want your products to sell like hotcakes online. In that case, you need high-quality product photos that accurately represent what you’re selling while capturing attention and promoting an emotional connection with potential customers. Thankfully, achieving this goal is easier than you might think; following the tips outlined in this blog post, you can quickly transform dull, lifeless product photos into stunning visuals that will help boost your conversion rates and drive sales.